Balint Coaching

Live Role Play — Balint & Nathan

HighLevel House coaching call · Reviews → Merchant upsell

What you're watching Balint runs a full cold-call role play with Nathan playing the prospect: Nate, owner of Good Guys Roofing in Dallas (44 reviews, door-knocking sales team). Product stack: free 25-review trial leading into Merchant at $699/mo.

Tactical breakdown of the Balint–Nathan role play — what Balint does at each phase and why it works. Jump to transcript ↓

Phase 1 — Opener

Lead with a gap

Lead with a visible gap, not a pitch. Balint opens with "I noticed you only have 44 reviews." It's an observation about the prospect, not a product claim — curious, not defensive.

"Hey, how's it going? I noticed you guys only have 44 reviews. Are you guys new here in town?"

Use the gap to trigger tension. When Nathan says "No, we've been doing this 15 years," the contradiction creates curiosity and mild embarrassment — fertile ground for the pitch.

Assumption technique

Always assume you're speaking to the owner. Never ask for the person. Projects confidence and skips the gatekeeper dynamic.

Acknowledge the context, own it

When Nathan says "Yeah, I'm driving," Balint reframes it: "Oh, perfect." — turning a potential objection into a sign they have time to talk.

Phase 2 — Qualifying

Credibility math

Stack credibility math against the prospect. 10 roofs/month × 12 months × 5 years ≈ 400+ customers vs. 44 reviews. The gap becomes their failure, not just a data point.

"You've probably helped 3–400 people easily, and you have 44 reviews. Have you not been asking, or what's been going on?"

Validate then redirect

When Nathan explains their Costco gift basket strategy, Balint validates briefly — then pivots to cost: "You're out $50 a client?"

Open the Google door

"Imagine if you're getting those calls from Google — not having to knock." Desire is seeded before the product is introduced.

Phase 3 — Teaching

Live ranking lookup

Look up their ranking on the spot. "You're on the third page — the 43rd listing." Making the pain visible beats citing a statistic.

"I gotta go through 42 other people to get to you. That's why you're not getting calls from Google."

Acknowledge, then top it

When Nathan cites ChatGPT, Balint affirms — then expands: "That's about 10% of the equation. Here's the rest..."

Frame-shifting stat

"5% of clicks happen on paid ads, 95% on organic." Positions Balint's solution as aligned with reality.

Phase 4 — Closing

Visa or MasterCard

Skip the ask, go straight to payment method. Forces the prospect to voice an objection rather than drift into a soft "maybe."

"So do you want to use Visa or MasterCard for that? And then give me objections."

No callbacks

A callback request = a "no" disguised as a "maybe." Balint surfaces the real objection instead of agreeing to follow up.

Scarcity

"I do one roofer in all of Dallas. I've got a call with Ortega Brothers in two hours."

Scholarship reframe

Pricing as a discount from a higher number with a "scholarship for roofers" at $699.

Objection handling — live examples

Trust

"How do I know I can trust you?"

"You don't. You're just going to have to take a leap of faith." Avoids proof paths that invite more scrutiny.

AI/Brand

"I don't want AI ruining my brand."

"I'm not going to buy a yacht if you stay for 2 months. I need you for 12+ months."

ROI track

"How do I know the leads came from you?"

Offers a free tracking number, then: "Visa or MasterCard?"

Think on it

"I need to think about it."

"Think about what?" — then restates the math: 3 roofs a year covers the cost.

Wife

"I need to talk to my wife."

"She's not your business partner." Come home with an extra Google lead and she won't care what it cost.

Have a guy

"I already have a guy. I'm paying $1,200/month."

"So $50,000 got you to the third page?"

Debt/cash

"I'm $10k in debt, behind on bills."

"That's exactly why you need more business. This is almost a no-brainer."

Core principles — matter and manner

Matter — what he says

Lead with their data, not your product. Pain before solution.

Matter — what he says

Make the stakes concrete with math. "43rd listing." "3 roofs a year." "$50,000 for the third page."

Matter — what he says

No proof paths. Credibility comes from live demonstration and incentive alignment.

Manner — how he says it

Casual, peer-level tone. Speaks like someone who understands roofing, not a vendor.

Manner — how he says it

Assume forward motion. After every resolved objection: "Visa or MasterCard?"

Manner — how he says it

Compress the "think about it" window. Their competitor is literally his next call.

Manner — how he says it

Respond to price anxiety with business reality. $699/month solves the same problem as the debt.

Full transcript

The live role play from the HighLevel House coaching call — Balint selling, Nathan as Nate (Good Guys Roofing).

Framework Setup

Balint walks through opener → questions → pivot → teach → close before the live role play with Nathan.

Balint · Seller
So, Nathan. So ring, ring, ring the phone. You answer the phone. Oh, actually, let me ask you this. Do you guys have leads with names or you don't know names? There's two different opens with names, no
Balint · Seller
names, usually don't know names.
Balint · Seller
Usually no name. So we'll just go with that. I know people are saying with. With names is easier. You just go. If it's a male answer, just assume. If you have a male name, male answers assume it's that. That person.
Balint · Seller
So if it's. If it's Nathan and a guy answers, assume it's Nathan. Hey, Nathan, what's up? If it's a female name and female answers assume that they're the person. Always assume that they're the person. Don't. Don't ever ask for Nathan. Don't ever ask for anything without names. We just assume that we're talking to the business owner.
Balint · Seller
Don't care. We're just assuming we're talking to the business owner. Cool. All right. Also give me some context. There used to be a roofer, right? What? Let's go. Dallas Roofers. Okay, so your.
Balint · Seller
Your roofing company is going to be Good Guys roofing. Easy to remember. And you have 44 reviews. You're not doing good.
Nate · Nathan as prospect
Love it.
Balint · Seller
All right, cool. All right, so ring, ring. You answer the phone, hey, this is

The Cold Call

Balint calls Nathan (playing Nate at Good Guys Roofing, Dallas). Reviews lead magnet → ranking pivot → Merchant close.

Nate · Nathan as prospect
Nate, Good Guy Roofers.
Balint · Seller
Hey, how's it going? Hey, listen, I noticed you guys only have 44 reviews. Are you guys new here in town?
Nate · Nathan as prospect
No, man, we've been doing this for like 15 years.
Balint · Seller
Oh, really? Okay, cool, cool. Hey, so really quick, I actually calling because I built a system to help roofers get more reviews, and I wanted to get you 25 reviews completely for free, just for feedback. You got 30 seconds?
Nate · Nathan as prospect
Yeah, I'm driving.
Balint · Seller
Oh, perfect.
Nate · Nathan as prospect
Perfect.
Balint · Seller
As long as you can drive and talk and not reckon to anything, I want you to get home safe.
Nate · Nathan as prospect
You're on the speaker phone, brother. It's all good.
Balint · Seller
All right, cool, cool. Hey, let me ask you a couple of quick questions. So you said you've been here for a while. How long have you guys been here?
Nate · Nathan as prospect
I've been doing roofing for 15 years,
Balint · Seller
but here in Dallas?
Nate · Nathan as prospect
Yeah.
Balint · Seller
Okay, cool. 15 years. So have you had good guys roofing for 15 years or you've just been doing it?
Nate · Nathan as prospect
You know, I started doing very illegal work as a child, so wouldn't say I've had good guy roofer. Good guy roofer has been around for about five years.
Balint · Seller
Five years. Okay. And how many roofs are you averaging a month?
Nate · Nathan as prospect
Oh, man, you know, we're trying to do about 10amonth right now.
Balint · Seller
Okay, so 120 a year, five years. Let's assume your first year. You obviously didn't do that. So, I mean, you've probably helped out 3, 400 people easily. Okay, so if 44 reviews. Have you, have you not been asking or what's. What's been going on as far as the reviews go?
Nate · Nathan as prospect
You know, all of our sales guys ask. Some of them are better about asking for them, some of them aren't. And so, you know, it's just, it's hard to get people to actually go and take the time and fill out the review.
Balint · Seller
Yeah, I mean, it totally is. And you know, obviously with sales guys, like, sometimes they're going to do it, sometimes they're not. They'll always tell you they did it every time.
Nate · Nathan as prospect
Right.
Balint · Seller
Let's be real. Like, obviously that system doesn't work. Have you tried anything else? For reviews
Nate · Nathan as prospect
generally, like, one thing that we've started doing that's like very manual is we've done gifting, which is like sending a thank you gift, like some flowers or something, you know, like a gift basket from coffee Costco to the homeowners. That tends to get us, you know, more of a review because it's like something after the fact that's a follow up. But no, we really haven't. We don't have anything in place that's like automated.
Balint · Seller
Gotcha. Yeah. Yeah, that's one thing. You want to automate this? And I mean Costco gift baskets, man, you're. You're out $50 a client or what? 40, 50 bucks? I mean, Costco's not cheap.
Nate · Nathan as prospect
I make 60% profit on every roof.
Balint · Seller
All right, fair enough. I mean, that's fair enough. But hey, that's awesome that that's something you want to do. So obviously, you know, reviews are pretty important because you're spending a pretty penny on that.
Nate · Nathan as prospect
Right.
Balint · Seller
If you're doing. That's 400amonth.
Nate · Nathan as prospect
Yeah, like I said, we don't do that much. It's very manual.
Balint · Seller
Okay, but so sometimes you do it. Okay, We've tried it. Definitely. Definitely. Well, do you guys, do you guys do installs like in new roofs or do you also do just roof repairs?
Nate · Nathan as prospect
It's mainly like full reroofs.
Balint · Seller
Full reroofs. Cool. And do you guys get leads from Google right now?
Nate · Nathan as prospect
Dude, we, we knock doors and that's the main way we get business.
Balint · Seller
So you, you got like sales and doing all that as well?
Nate · Nathan as prospect
What do you mean?
Balint · Seller
Like, like sales guys knocking doors. Right. I'm assuming your roofers aren't knocking doors, right? Is there sales guys?
Guest C
Right?
Balint · Seller
Yeah, for sure. Do you, do you go out knocking doors yourself?
Nate · Nathan as prospect
Yeah.
Balint · Seller
Dude, I don't know how you do it, man. I did it. Costco knives that's what I did when I was 18 and oh, it was terrible. I don't know how you guys do it. More power to you though.
Nate · Nathan as prospect
If, if you look at every roof as two or three grand in your pocket, it's.
Balint · Seller
Yeah, yeah. So I know. Imagine, imagine if you're getting those calls from, from Google, right? Not having to do those, those, the, the knocking, right? I mean, you know, Google's very competitive, but wouldn't that be cool?
Nate · Nathan as prospect
I, I definitely think that we need to rank higher. That's one of our problems is if somebody, Google's roofer near me, there's 500 of them.
Balint · Seller
Yeah, for sure.
Nate · Nathan as prospect
You know, how do they know? Right? And nobody looks at like the sponsored ones obviously who paid to be there.
Balint · Seller
Yeah, yeah, for sure. And actually if you want to know the statistic, it's 5% of the clicks happen on the paid ads and 95% happen on organic. So obviously you kind of already know a little bit about it. Well, really quick, so about this. Reviews. So basically the way it works is we'll go ask reviews from your, from your old customers, you know, the last six months to a year. We'll just need their phone number and their information and it's a two week trial. If you, if we get you 30, 40 reviews, great, you get to keep them.
Balint · Seller
If, if we don't, I'm going to work for free till we have 25 reviews. After that, two weeks, it's $97 a month. But really quick, let me ask you now you were talking about Google rankings. Do you know where you're ranked on Google?
Nate · Nathan as prospect
No idea. We're somewhere down the list.
Balint · Seller
Let's take a look. Okay, so you're in Dallas. So Dallas roofers. So let's take a look here. So it looks like we've got Dallas roofing contractors, Ortega Roof pros, dfw. Okay, you're not on the first page. Let's take a look at the second page.
Nate · Nathan as prospect
Probably 50 down. Dallas is a big area too. It kind of depends on where you are.
Balint · Seller
Yeah, for sure, for sure. Let's just. Okay look, so you're actually on the third page. So there's 20 listings per page. You're the third one on the third page. So you're 43rd. Right. Which means, and I get the.
Balint · Seller
Dallas is a big area, but basically I gotta go through 42 other people to get through to you. That's why you're not getting calls from Google. Now do you know why that is? Like, has anyone ever explained to you why you're ranking on the, you know, on the third page.
Nate · Nathan as prospect
I mean, I read what Chad GPT said one time.
Balint · Seller
So what, what Chad GPT tell you other than talk to me about it?
Nate · Nathan as prospect
We need photos consistently. We need reviews consistently. We need updates consistently. The consistent word is the hard part.
Balint · Seller
Consistent. Yeah, consistent is the hard part. Okay, so, so let me, let me kind of go over. I mean, some of that's correct, right? You, you do need reviews. That's about 10% of the equation. You also need to reply to reviews.
Nate · Nathan as prospect
Right.
Balint · Seller
And this is a big, big miss. I mean, let's take a look at your. I can't remember where you were, so I'd have to like find you because what was it? Good guys, sorry, you're not an actual customer here. So, yeah, you know, obviously replying to them, which you're not, you're not replying to the reviews. So that's a big thing.
Nate · Nathan as prospect
My office admin is supposed to be doing that.
Balint · Seller
Yeah, just like you guys are supposed to be asking for reviews.
Nathan · Coaching note
Right.
Balint · Seller
I mean, listen, if you're not managing these guys right, they're obviously not, not going to be doing all the work. No, but the whole thing is to get it automated. But anyway, you need to reply to them, right? That's about 10% of the puzzle there. The other things we need to do is you need to make sure you have SEO descriptions. You need to make sure that you have keywords that have SEO descriptions as well. Then you need to do Google posts. So just like Facebook, Google now lets you make posts. Right.
Balint · Seller
And so you need to post images that are geotagged. So Google kind of knows where you're doing work and that's basically all that needs to get done. So are you familiar with how to do that stuff?
Nate · Nathan as prospect
Yeah, but does. Are you saying your system will handle that? Like it'll handle the replies, all that stuff?
Balint · Seller
Well, okay, so, so the reviews thing that, the trial. Yeah, absolutely. That'll take care of it. That's 10%.
Nate · Nathan as prospect
Right.
Balint · Seller
What we need to do is this other stuff. So yes, we actually have a software that will go in and fix all of this stuff for you. It's going to do everything Google needs for you to rank higher.
Nate · Nathan as prospect
Right.

Objection Handling

Trust, pricing confusion, ROI tracking, think-about-it, wife/partner, and already-have-a-guy — handled in real time.

Balint · Seller
And so we can get you ranking on that first page. Usually it takes about two to two to three months to start seeing action. But right now, because, you know, we're doing that promo on the reviews thing that's Normally, you know, 12.99amonth, there's a thousand dollar setup fee, but right now there's a scholarship for roofers where we're waiving the setup fee. And it's 6.99amonth. There's no contract to it. And so, you know, that'll get you all the rankings. It'll take care of it for you. So do you want to use Visa or MasterCard for that? And then give me objections? Don't.
Balint · Seller
Just.
Nate · Nathan as prospect
That's cool, man. I've never had a scholarship in my life.
Balint · Seller
Yeah, it's just for Dallas roofers right now.
Nate · Nathan as prospect
I mean, like, I don't want just like some soft. Like, this is my business. We've bu. Brand, you know, I don't want some software just like reviewing everything and, you know, AI to build our website or whatever.
Balint · Seller
Well, okay, so AI is not, you know, we're not worried about your AI website or building the website for you. We want to get your listing ranked right. And so this software was built specifically to do it that way. We check every post to make sure it doesn't sound like it's AI.
Nate · Nathan as prospect
We're.
Balint · Seller
We're obviously not going to just let a system do its thing. The important thing is the system is going to say, hey, it's time for this, and it knows when we have to do what. Right? Your problem? You just said it was. You don't have automation. Your office lady's not doing this stuff. Your guys aren't doing this stuff. So we're going to automate everything for you. Like, you literally don't have to do anything other than send us images.
Balint · Seller
That's it. We'll take care of the rest and we're going to make sure that your brand is not. I mean, here's the thing. Let me ask you this. Okay? So, by the way, we don't do contracts, right? So this is a month to month thing. Right off the bat, I'm losing money. I'm giving. I'm setting up for free.
Balint · Seller
I'm giving you a huge discount on it. So I'm losing money I need to have. So I obviously have skin in the game. I want to keep you for 12, you know, 12 plus months. I'm not trying to keep you for two, three months, right? Even if I rank you and I mess up your brand, you're not going to stay with me, right? So why would I build a system that's going to ruin your brand? That makes zero sense. I need you to pay me forever, right? I'm not going to buy a yacht if Nathan pays me for two months. So, yeah, I mean, so I totally get it, but I mean, it's 20, 26, man. First of all, didn't you just tell me you use chat GPT to figure this stuff out?
Nate · Nathan as prospect
Yeah, and I don't trust it, you know.
Balint · Seller
All right, no, no, no big deal. Good thing we don't use chat GPT. No, you'll have. There's eyes on this stuff, so you don't have to worry about it at all.
Nate · Nathan as prospect
So you said, like, there's a trial and then it's $97, and then it's 1200amonth.
Nathan · Coaching note
Yeah.
Balint · Seller
So listen, so. So that's for the review part only, right? And obviously you need reviews. I'm going to give that to you for free. Don't worry about the $97 a month. That'll. I'll just include on the packet 6.99 with the discount. Because at this point, listen, I, you know, you obviously said you need to be ranking and it's competitive, right? What do we care about if you have, you know, having 500 reviews when you're on the third page? Like, that's like buying a Lamborghini, putting in your garage, dude, there's no point. We got to get you ranking.
Nate · Nathan as prospect
So what kind of guarantees can me. Or, like, is there. Because, like, is there a way for me to know where the calls came from? Basically to know that it's like, that you're working. That it's working okay. Right. So, like, what I want to do is, like, if it's $600 a month and I'm getting one customer a month from it, hell yeah, I'm gonna keep paying you, right?
Balint · Seller
Yeah, you're gonna pay me if it's one every other month. Let's be real. Because you're making way more money than that. It's not like you need a lot. But here's the thing. So. So there's two ways to do this. One, you can change the phone number on your listing.
Balint · Seller
We can provide a number, and so we know that this is coming from your Google listing. And. Or two, if you don't want to change your number, which a lot of people just don't, you ask. Now, there are. There is some data that your listing is going to have. Your listing is going to show how many calls you had, but that only shows people that actually click the call button, not somebody that found you on Google because they're at work on their desktop and then dialed the number. That's completely different.
Nate · Nathan as prospect
Right.
Balint · Seller
Those calls are not tracked by Google. So if you really want accurate numbers, you either got to change your number to A tracking number. Or you're going to, you know, your office lady who you're not going to fire, because that's the last thing I want you to do. Just because she's not doing her job and replying, she's going to ask, where did you hear from us? Or where. Where did you find us? Right? And they're going to say, Google. And you're going to be like, bam. And we sold that deal. And you're gonna call Ballin and be like, hey, I wish I could pay you more money and get you a bigger yacht.
Balint · Seller
What's gonna happen, dude? So Visa or MasterCard, and it's a two week trial. It's a two week trial on the reviews, but again, there's no trial on this. The, the ranking stuff. I mean, we can do that, the reviews for you, but the rankings at 699 today, like, we don't do a trial for that. It's way too big of a product. We're already waiving our setup fees. So let's get you ranked, dude.
Nate · Nathan as prospect
Vc, I, I think I need to think about it a little bit.
Balint · Seller
Think about what?
Nate · Nathan as prospect
Give me. Yeah, man. Like, I mean, you just called me.
Balint · Seller
I'm just asking, what, what is it? What do we got to think about? You just said if. First of all, you said that if Google can replace knocking, you would love that, right? You're going to make a ton of money. We're talking about 600 bucks. You, you need three roofs a year to cover it, right? So what, what's. What, what is the, the, the, the holdback? Like, what are we worried about? Wait, what's the catch? What's the catch? I feel like people would ask that, like, what's the catch with the free trial?
Nate · Nathan as prospect
You're just taking my money and. I don't know.
Balint · Seller
Yeah, no, look, we can do, hey, look, we could totally do the free trial if you, if you just want to get 25 reviews. I'm, I'm a man of my word. I'll honor it. But what's the point of getting you reviews if you're on the third page and you already said you want to rank and ranking is going to give you more business. So what's the real issue?
Nate · Nathan as prospect
Yeah, I think it's like understanding where the leads came from and if there's like, ROI there.
Balint · Seller
Okay, so let's just change the phone number. We'll give you a tracking number. I don't give it to you for free. I'm not even going to charge you for the tracking number. Every time somebody brings that number, you're going to know right away.
Nate · Nathan as prospect
Yeah, and there's no guarantee.
Balint · Seller
I mean, listen, here's the thing. So if somebody calls you and says, look, I'll guarantee you the number one spot, hang up on them. I can't guarantee you anything like that because first of all, things move around and they change. Let's be real. Right? And how many calls you get like that? Like, that's not the point. We just need to get you somewhere on that first page to increase the calls.
Nate · Nathan as prospect
Yeah.
Balint · Seller
And it's not like we need to increase the calls by 200 calls. Right, so. So at the end of the day. Yeah, I mean, look, let me ask you this. If you are on the third page and you got moved to the first page, do you think there's any way possible that you don't get more phone calls?
Guest C
No.
Nate · Nathan as prospect
100%. You get more.
Balint · Seller
Okay, so do you want to use Visa, MasterCard? Wait, but how do I know I can trust you? I mean, you don't, you don't at all. Like, what's there not to trust? I just told you how it works. I mean, that's not something you're going to get, by the way. But you don't, you don't. You're just going to have to take a leap, leap of faith. This is what I do.
Nate · Nathan as prospect
I mean, I'm gonna be honest, man, I'm like 10k in debt. You know, I'm behind on some bills, insurance isn't paying me. So that's.
Balint · Seller
So you're American Express. If your other ones are maxed out at the end of the day. Right. You need more business. So, so you've got salespeople that are knocking doors. You have an office person and you have a crew.
Nate · Nathan as prospect
Got a bunch.
Balint · Seller
You have lives to feed. Yeah, right, or lives to take care of. You have people to feed. You have families that are relying on you. Like this is almost like a no brainer at this point. The worst thing that, first of all, the first thing that happens is like what? I, I take 600 bucks and run away? You never hear from me. That's not good business. I'm going to send you a payment link.
Balint · Seller
You know, you're going to, you're going to be pay it secure. You guys all use stripe so you guys can say stripe. I mean, at the end of the day, this is all upside for you.
Nate · Nathan as prospect
Oh man, I, I hope we can get one the first month and it makes sense.
Balint · Seller
I mean, listen, at the end of the day, it's like, you know, two or three months like I said, to get movement on this. But you know, we'll track it. It's not a big deal. Like you're gonna see results. I just need you to get me the images and I need you to get me the information so we can get those reviews for you. So do you want to use VCIR? MasterCard? Is he agreeing to the 697?
Clay Lawrence
Right here?
Balint · Seller
699. Yeah, here's the one. Talk to the wife. Talk to the wife. There's a good, there's another good one since they've got to put in there because this is a good one. Oh, crap. Nathan, I did not realize that you had another business owner, a business partner. If I would have known that, I would have had them get on the call with me.
Balint · Seller
So she's your business partner?
Nate · Nathan as prospect
No, man, she's a stay at home mom.
Balint · Seller
Okay, so here's the thing. Let's be real, okay? You know, you're going to tell her, hey, there's this guy who wants to sell this product that's 699amonth. And she's going to hear 699amonth. 699amonth. She's not going to understand this. At the end of the day, what do you think your wife's going to be happy about? You spending 699amonth or you growing your business, the one you're passionate about, right? You come home in a month and go, I got an extra call from Google, we got an extra roof. She's going to be super happy. She's not going to care how much money you're spending at that point, right? But if you just talk to her about it, that's all she's going to hear.
Balint · Seller
She's not your business partner. So you want to use Visa or MasterCard, that's it.

Coaching Debrief

Why Balint goes hard on the first call, avoids proof paths, and keeps control of the conversation.

Nate · Nathan as prospect
Hard on. On first cold calls, you go this hard.
Balint · Seller
100%.
Nate · Nathan as prospect
This is awesome.
Balint · Seller
Listen, I told somebody to walk over, I told somebody to walk over to their wife's purse, grab their balls and reattach them and make a decision. 100%. And I don't recommend doing it. I don't in my 15 years. But like, yes, dude, like here's the thing. If you're not gonna. Okay, I have a rule. You either give me your credit card or you hang up on me.
Balint · Seller
If you're on the phone, you're still considering it. And, and if, if, okay, everyone that's made calls or done anything in here will tell say the same thing. If they say, call me back, they don't answer the phone. So why are we letting them say, yeah, I'll call you back. And then now you know what you're going to do? You're going to waste a bunch of time trying to get back to this person who's never going to answer when you could move on. At the end of the day, I don't sell 100. If I talk to 100 people, I don't sell 100 of them. Right.
Balint · Seller
And I'm not looking to sell 100 of them. If I get. If I can get this far into a call, I'm going to sell 20 out, 30 out of 100. Right? That's my number. And I mean, we didn't even get into it. Like, dude, if you would have been like, call me back, my answer, you would be like, no, dude, I don't do callbacks. I mean, here's the thing. First of all, you're not gonna answer the phone.
Balint · Seller
You're gonna get busy with the wife, you're gonna get busy with the kids. You're gonna be busy yelling at your receptionist for not review replying to the reviews. Right? You are not gonna have time for me, and you know that. So I do one roofer in all of Dallas because I'm not going to compete against myself. And I got a call with Ortega Brothers coming up in two hours. So at the end of the day, if it doesn't make sense to you, it's not a big deal. 100%. First call.
Balint · Seller
Absolutely.
Nate · Nathan as prospect
And they'll probably pay me more because they're already bigger than you.
Balint · Seller
I mean, yeah, there's a million things you can say, right? But okay, you used to be a roofer. If somebody called you and was like, do you want this product? And if you don't want it, I'm going to give it to your competitor. How much does that change that call? Like, how much do you reconsider letting them off the phone?
Nate · Nathan as prospect
Well, I'm going to try and win you.
Balint · Seller
You as a roofer.
Nate · Nathan as prospect
Yeah, yeah, I'm saying, like, I'm going to try and fight for you, but you work for me and not for them.
Balint · Seller
Right? 100. No, that's the thing is a hundred percent. You're going to be like, whoa, whoa, whoa, whoa, whoa, whoa. Hold on. All of a sudden I have time. Send me an email.
Nate · Nathan as prospect
No, real problem, probably for most roofers is they probably already have a guy. So how would you do that? I've already got a guy. They manage my Google business.
Balint · Seller
So much Better. That's so awesome.
Nate · Nathan as prospect
They do all of it?
Balint · Seller
No, no, great question, great question.
Nate · Nathan as prospect
I'm already paying them 1200amonth, you know, and they're doing all of it.
Balint · Seller
So first of all, most of the time they don't give you this answer, but like. Okay, so how much are you paying? 1200amonth?
Nate · Nathan as prospect
Yeah, I've already got a guy.
Balint · Seller
Okay, 1200amonth. How long have you. How long has he been working on this for?
Nate · Nathan as prospect
They built our website like two years ago.
Balint · Seller
So you've been paying 1200amonth for two years?
Balint · Seller
Yeah.
Balint · Seller
Okay, so $50,000 got you the third. Third page. That's what you're telling me?
Nate · Nathan as prospect
Whose fire alarm is on?
Balint · Seller
Not mine. I'm in Europe. We don't have one.
Nate · Nathan as prospect
Yeah, I mean, yeah.
Balint · Seller
Okay. Okay, so we'll rebuild your website for you. I'll throw it in if you're that worried about your website. But listen, let me ask you this. What gets phone calls? Your Google listing on the first page or your website?
Nate · Nathan as prospect
Sorry, wait.
Nathan · Coaching note
Valid.
Balint · Seller
How come, how come when I asked you about the. How do I know I can trust you?
Nathan · Coaching note
Why?
Balint · Seller
You could have said something like, I have all these other clients. Or you could have showed something. I don't use cases. I don't. There's no point for it.